What is the PetChoice Award?
The Pet Choice Award is a prestigious, fully transparent competition for the pet industry!
The international nature of the "Pet Choice Award" mark will provide your brand with additional marketing support and strengthen the image of products as high-quality solutions, trusted by consumers and industry experts alike.
Competition goal
The aim of the initiative is to recognise brands that create products meeting the real needs of animals and their owners, focusing on quality, safety, functionality, transparency, and innovation.
Free participation
Participation in the Competition is free of charge, and the judging is carried out by an independent Commission composed of pet market experts, veterinary doctors and dieticians, technologists, behaviourists, trainers, and specialists representing various areas of the industry.
Transparency of assessment
To ensure complete objectivity and credibility of the process, all submitted products will be anonymised, and where possible and justified by the nature of the product, stripped of brand identification. Committee members will evaluate solely the quality, properties, functionality, and innovativeness of the products.
Awards for the best
Winners will receive prestigious statuettes and diplomas, and all products that obtain the required number of points will be entitled to use the "Pet Choice Award" mark in marketing communications, on packaging, and in promotional activities.
Celebratory Gala
The awards ceremony will take place during the Gala of Champions at the Professional Pet Food Congress.
